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A world apart, in the center of Parma, a modern space and design where you can discover, the last but precious little temptation to be made up with make-up supersonic, or have to create a personal essence. And yet to receive holistic treatments, ayurveda and cutting-edge fusion, discovering beauty products for sale only here, or which in the hands of a hair stylist that can make a new style for you. One world, one way to improve and get to know, for those who think that luxury is not the price but what had not yet imagined. A space that beauty to get the style and design, selecting new brands, treatments and ideas each month.

There is a close relationship between Stefano Saccani with the essential living style Japanese and Scandinavian modern design. A concrete, before the spiritual purity of form and essence of things. Ideas that trace in his work, where what is extracted is not seen, is part of creativity, as what it is perceptible. In ancient Gravel Square, site of the daily market, Stefano Saccani realize at the end of 2009, in collaboration with International Line, an extraordinary intervention: the new concept store in Parma. Arranged on three floors, approximately 1,300 square feet, the old building will provide a versatile space in which to live a full and complete experience: a day spa, Stefano Saccani Privè, wellness area and a hair style, Press Office, a Saccani Organic Bar, a shop selling cosmetics, perfumes, jewelry, home design, accessories for clothing, a real headquarter.Ogni level is different in architecture, but all follow the same theme, a space in which each plan customers will feel at ease, as well as being welcome. For different characteristics, the spirit of the new environment will reflect the way we see the world today: international, multicultural, cosmopolitan.