Stefano Saccani @ Pitti Fragranze

Posted by Stefano Saccani on 14/09/2010 07:44

From Friday to Sunday, 10-12 September 2010, Pitti Immagine presents Fragranze n. 8, the fair-event dedicated to the best the world has to offer in artistic and selective perfumes and the evolution of olfactory culture. The Stazione Leopolda will be the showcase for the most exclusive essences, body-care and wellness products, as well as the latest innovativeness in cosmetics and scented accessories. Here you will find outstanding craft quality, one-of-a-kind items and sophisticated offerings from the finest brands on the international scene. Fragranze will also be accompanied by a full calendar of events – special previews and press conferences – organized by Pitti Immagine and the exhibitors, that will turn the spotlights onto the world leaders in essences and contemporary lifestyles. Also, on Saturday 11th September, Fragranze will be open to the public, when enthusiasts and perfume fanatics will have the chance to learn even more about this industry.

The last edition was attended by around 1,934 buyers (+ 35% compared to the previous edition), with double the number of foreign buyers: the biggest turnout was from France, Germany, Russia, the UK and the US. There was a lot of interest in the talk show “Il Profumo del Futuro” (“The Fragrance of the Future”) – the forum produced by Pitti Immagine and Futuretaste on coming trends in scents, as well as the numerous exhibitor events that brought some of the world’s leading names in scents to Florence.

Nearly 180 brands will be at the next edition, including: Abanha, Acqua di Stresa, Annayake, Bakel, Calè Fragranze d’Autore, Caron, Casaroma, Czech and Speake, Etat Libre d’Orange, Face Stockholm, Floris, Georges Feghaly, Gianna Rose Atelier, Heeley, Honoré des Prés Paris, Il Profumo, Jacques Zolty, La Maison de la Vanille, L’Artisan Parfumeur, Laura Tonatto, Lorenzo Villoresi, Lubin, Mark Buxton, Memo Paris, Mona Di Orio, Montale - Paris, Nez a Nez, Nobile 1942, Officina De’ Tornabuoni, Officina delle Essenze, Opalis, Simone Cosac Profumi, Solange, Tauleto Fragrance, The Hype Noses, Vero Profumo.

And amongst the new entries: Ar457, Boadicea The Victorious, Bruno Acampora, Castle Forbes, Costume National, Dr. Vranjes, Evidens de Beauté, Gentlemen's Tonic, Hors la Monde, Ingrid Millet, Natura Bissé, Patyka, Simpsons, Tan Rokka Kisu, Testa Maura, Yosh, Washington Tremlett.

Stefano Saccani was present at this event with a multibrand stand. Fragranze is also an opportunity to discuss and spread the news about today’s olfactory culture, combining information with entertainment.